Since festivals already provide a platform for formats such as debates, workshops, and exhibitions, these can also be effectively used to communicate sustainability initiatives. Festivals offer the opportunity to test innovative ideas and to become living labs. Its important to have a good communication around these sustainable activities in order to foster a shift in awareness among festival visitors.
A key success factor for implementing sustainability measures at a festival is visibility and communication. Creative and interactive formats can help to create a low barrier introduction for festival visitors.
A key factor in making this successful is the involvement of volunteer helpers. Especially when introducing and testing new pilot initiatives such as reusable systems at festivals, it is helpful to have contact persons on site who can explain the background and guide visitors toward the intended use. Since new systems always require an adaptation phase before they are perceived as the norm, educational and communication formats can play an important supporting role.
Good to know
About educational initiatives
Formats
Workshops, exhibitions, and even adapted traditional fairground activities can be implemented easily.
Political agenda
Sustainability activities can also be aligned with the Sustainable Development Goals, as done by 2030 Beyond.
Effort and cost
Educational formats can often be implemented with minimal effort.
What to consider
Personal resources as volunteers who support educational formats